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ShelfSync – Headless E-Commerce for D2C Brand
Rebuilt the entire digital commerce stack for a fast-growing skincare brand. Migrated from Shopify liquid to a headless Next.js storefront with Sanity CMS, cutting page load from 5.2s to 0.9s and increasing checkout conversion by 29%.
Next.js 14Sanity CMSShopify Storefront APIStripeAlgoliaVercel
Duration
10 Weeks
Team
2 Engineers + 1 Designer
Services
Headless Commerce, CMS Integration, Performance Optimization, UI Design
Client / Partner
Lumé Skincare· Australia
Checkout Conversion Up
+29%
vs. Shopify baseline
0.9s
Page Load (was 5.2s)
+29%
Conversion Rate
+$340K
Additional Revenue (6mo)
100/100
Lighthouse Score
"We were hemorrhaging customers at the product page. The new site is so fast it feels instant. Sales confirmed it — best quarter we've had."
Sophie Crane
Founder, Lumé Skincare