Since 2022, Kyari has focused on removing the biggest reason people give up on houseplants: upkeep. Self-watering planters and curated, low-maintenance plant collections are the core of its catalogue. Founders Agam Choudhary and Saksham Jain, based in Indore, appeared on Shark Tank India and turned down a funding offer they felt undervalued the business
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Kyari — Indoor Plant Care Brand
Case study on Kyari, a D2C brand launched in 2022 offering curated indoor plant collections, self-watering solutions, and low-maintenance planters for Indian homes.

Duration
Case Study
Services
Product Analysis, UX Case Study
Client / Partner
Kyari· India
Founded
2022
By Agam Choudhary & Saksham Jain
₹9.8 Cr
FY24 Revenue
460%
YoY Revenue Growth (FY23–24)
"Focus on what's possible today, not just what we've done in two and a half years."
A
Agam Choudhary
Founder & CEO, Kyari