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Kyari — Indoor Plant Care Brand

Case study on Kyari, a D2C brand launched in 2022 offering curated indoor plant collections, self-watering solutions, and low-maintenance planters for Indian homes.

Kyari — Indoor Plant Care Brand

Duration

Case Study

Services

Product Analysis, UX Case Study

Client / Partner

Kyari· India

Founded

2022

By Agam Choudhary & Saksham Jain

₹9.8 Cr

FY24 Revenue

460%

YoY Revenue Growth (FY23–24)

Since 2022, Kyari has focused on removing the biggest reason people give up on houseplants: upkeep. Self-watering planters and curated, low-maintenance plant collections are the core of its catalogue. Founders Agam Choudhary and Saksham Jain, based in Indore, appeared on Shark Tank India and turned down a funding offer they felt undervalued the business

"Focus on what's possible today, not just what we've done in two and a half years."
A

Agam Choudhary

Founder & CEO, Kyari